![]() ![]() This means that your infographic could potentially appear in the search results, driving traffic back to your website. Improve search marketing results: If you add targeted keywords as the image name and into the description and meta information, your infographic may rank in search engines. ![]() If users share the infographic, it can increase brand awareness and drive significant amounts of traffic back to your website. Increase brand awareness: An infographic typically includes a company logo, web address or other information about an organization. Marketers like infographics because they:Įasily catch a targeted audience's attention: Infographics allow marketers to share facts, statistics and other graphic elements to capture an audience's attention and quickly share important information. They provide a quick overview of a topic, compare and contrast multiple options, display research, summarize a long report or even raise awareness about an issue. Infographics are an effective method for quickly conveying information, especially complicated information. Related: 41 Marketing Terms To Know Why are infographics used? Someone with purple gloves holds a graphic of the 7 steps of the scientific method. The rainbow order of the text boxes indicates that the process should be read from top to bottom. This example of a process infographic below describes the steps of the scientific method using bright-colored text boxes set against an image of a scientist wearing gloves. By combining elements of text, diagrams and even video, an infographic can present complex information in an easy-to-understand format. What is an infographic?Īn infographic is an image that conveys information or data visually using charts, visuals and minimal amounts of text. In this article, we discuss what infographics are, why they are used, nine main types of infographics, steps to create one and tips to make an effective infographic. Learning about the most popular types of infographics can help you decide which kind best fits your purposes. It provides a quick overview of a topic while displaying data in an easy-to-understand way. ![]() If you're looking for a way to share complex information with a specific audience, an infographic may be the perfect solution. On the right, there are 6 different charts and graphs Displayed is a graphic of a hand writing in a notebook in front of a computer. ![]()
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